ARTISSIMA celebrates its 25th anniversary

Oval, Lingotto Fiere Torino
Torino, Italy
2 – 4 November
Directed by Ilaria Bonacossa

Internationally renowned for its focus on experimental practices, and as a launching pad for up-and-coming artists and galleries, Artissima is a unique event that attracts a large audience of collectors, sector professionals and art lovers every year. As the only fair in Italy to concentrate exclusively on contemporary art, it is the preferred event of curators, directors of art institutions and foundations, as well as the patrons of museums from all over the world who are involved in various ways in the projects of Artissima.

The fil rouge of the 25th edition will be “time” (Time is on our side), seen not as a static freeze-frame of memory and celebration, but as a dynamic flow capable of setting the pace of change, while capturing the emotional suspension time activated by works of art.

The “time” of Artissima thus takes on a dual value: that of an eloquent past, and that of a future open to creative explorations. The fair begins, in fact, from its own history and identity – a consistent path of constant renewal and experimentation, but always capable of conserving its own recognizable character – in order to take part in the construction of the future history of art.

The vitality of Artissima and its innovative force resonate throughout the city, thanks to the active cooperation of many public institutions, museums, foundations and galleries, in a context of interaction with cultural projects across the Region.

Artissima also has a significant economic impact on the city, generating an influx equal to 3.7 million euros each year, above and beyond its budget of expenditure.

The fair thus confirms its dynamic role, contributing to the growth of the Italian art market, stimulating and supporting collectors with an eye on innovation in a continuously evolving critical and curatorial vision.

The fair is managed by Artissima srl, a company affiliated with Fondazione Torino Musei.

Artissima Junior.

Artissima and Juventus join forces for a new project designed for children with the artist Alek O.

In collaboration with ZonArte

“To conserve the spirit of childhood within yourself for a lifetime means conserving the curiosity to know, the pleasure of understanding, the desire to communicate.” Bruno Munari

Artissima and Juventus announce their collaboration with the launch of Artissima Junior, the new project for young visitors to the fair who will be involved in an immersive, participatory artistic experience. The initiative is curated by ZonArte, the network that brings together the Education Departments of the leading contemporary art institutions of Piedmont, supported by the Fondazione per l’Arte Moderna e Contemporanea CRT of Torino.

Artissima Junior is the first special initiative of the fair entirely dedicated to children between 6 and 11 years of age, who become the protagonists of a creative transformation. The project is designed and guided by the Argentinian artist Alek O. (Buenos Aires, 1981), who will involve the young people in the creation of a group work, The Garden, an inhabitable work of architecture that continues to grow and change, is a metaphor of a living place in a constant state of becoming. Various species coexist to create a variegated, vital and stimulating environment, where the energy and fantasy of all participants can transform and reinvent the space.

The artist Alek O. has been invited for her ability to transform everyday materials through assembly and rearrangement, embodying a symbolic value. She will guide the children in the assignment of a new role and a new life to advertising posters for the matches of Juventus, making them become part of a large environmental installation. Concentrating on the value of interpersonal relations as an essential factor, the participants will be stimulated to action and expression of their own viewpoints, revealing the wonder that can be derived from ordinary everyday things.

The space will also feature Luisito Monti (2018), an original work by Alek O. created specifically for Artissima Junior starting with reflections on the iconic materials of the world of football.

The artist, as in her well-known works made with used jumpers, has painstakingly unravelled and reassembled, through embroidery, a series of scarves worn by Juventus supporters. Reduced to a series of yarns of different colours, the scarves have been sewn onto a canvas to create a modern geometric tapestry. The artist thus takes possession of the intrinsic emotional impact of these objects, with their magical propitiatory power, transforming them into a work of contemporary art that takes its cue from the embroidery of Anni Albers and the tapestries of Alighiero Boetti. The title Luisito Monti is a tribute to the Argentine football star born in Buenos Aires on 15 May 1901, who played for Juventus, and to his incredible story that speaks of determination. The work reflects on the role of football fans and their impact on players, in which the ‘wool’ becomes the protagonist of a metamorphosis1.

Artissima and Juventus, in the conviction that artistic creation can reinforce the emotional sensitivity and relational awareness of children, will invite young visitors to take part in a process of teamwork and sharing. Artissima Junior will offer kids the chance to take part in the creative process of a work of art, helping them to understand how contemporary art can transform everyday life and the world in which we live.

For Ilaria Bonacossa, director of the fair, “Artissima Junior is a project of great importance for us, because contemporary art, if it is explored prior to adolescence, can represent an effective formative tool. I also believe the experience offered to the children can make an impression on their parents, helping them to open their minds to the contemporary. Artissima Junior is an opportunity to launch a new educational dimension of the fair, making it increasingly open and accessible for all”.

Luca Adornato, marketing director of Juventus, explains the logic of the football club’s participation in this event: “The collaboration with Artissima represents a new phase in the path of consolidation of the identity of Juventus, and of our club’s innovative thrust, always in search of new forms of interaction with various cultural realities. The commitment of Juventus in the creation of Artissima Junior is a new opportunity to convey the values and principles behind our brand to a world that is equally full of passion like that of art, giving rise to a unique experience for children”.

ZonArte is the network supported by the Fondazione per l’Arte Moderna e Contemporanea CRT of Torino, which since 2010 has gathered together the Education Departments of: Castello di Rivoli Museum of Contemporary Art, GAM – Galleria Civica d’Arte Moderna e Contemporanea, Fondazione Merz, PAV Parco Arte Vivente, the experimental centre for contemporary art. The project has been produced in collaboration with Fondazione Sandretto Re Rebaudengo and Cittadellarte Fondazione Pistoletto, and has organised programmes, conferences, workshops and public activities on territorial, national and international levels, for the promotion of access to and active participation in contemporary art.

Artissima Junior looks forward to seeing you at Artissima on the following schedule:
Friday 2, Saturday 3 and Sunday 4 November, 2–6pm

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